first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
I founded RUEI because I couldn’t find a tracksuit that delivered both comfort and durability. Many either felt flimsy or stiff—so I set out to build something that does both: tough on the outside, soft on the inside, and designed with the subtle details that make it feel special.
To me, clothes aren’t just about how they look—they’re about how they move with you and how they make you feel when you put them on. I wanted a tracksuit I could wear everywhere: when I’m streaming, relaxing with friends, travelling, or moving around the city. That’s why I chose materials like rip-stop nylon blended with spandex for flexibility, lined with full cotton for comfort—and combined with clean details like flat embroidery and contrast piping to give it that refined streetwear edge.
RUEI isn’t just another clothing label—it’s personal. It’s my name, my vision, and my step into building something meant to endure. Every drop is created with intention, and I’m proud to share it with you.