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first drop selling out

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first drop selling out

50% OFF sale ending soon

first drop selling out

50% OFF sale ending soon

first drop selling out

50% OFF sale ending soon

first drop selling out

50% OFF sale ending soon

first drop selling out

50% OFF sale ending soon

first drop selling out

50% OFF sale ending soon

first drop selling out

50% OFF sale ending soon

first drop selling out

50% OFF sale ending soon

first drop selling out

50% OFF sale ending soon

first drop selling out

50% OFF sale ending soon

first drop selling out

50% OFF sale ending soon

first drop selling out

50% OFF sale ending soon

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The vision behind RUEI

RUEI was born from a simple goal — to create everyday gear that feels as good as it looks. I wanted apparel that could handle long hours, constant movement, and real life — not just photoshoots. Each piece blends durability, comfort, and design to represent what I actually wear, on and off camera.

 
 

FAQs

What is RUEI?

RUEI is my personal brand — created because I wanted clothes I’d genuinely wear. Every piece is built to feel strong on the outside, soft on the inside, and clean enough to look good whether I’m on camera or out in the world.

How do the tracksuits fit?

Each tracksuit follows a true-to-size unisex cut, offering a balanced mix of structure and comfort. If you prefer a looser or more oversized silhouette, go one size up for that relaxed fit.

How should I wash my tracksuit?

Machine wash cold on a gentle cycle and turn it inside out to protect the embroidery and piping. Hang dry or lay flat — avoid tumble drying to preserve the cotton lining and elastic stretch.

Are these tracksuits good for workouts?

Absolutely. The nylon–spandex shell gives you flexibility and breathability, while the cotton lining keeps things soft and comfortable through long hours of movement. It’s designed to perform — yet styled for everyday wear.

Is RUEI just merch or a real brand?

RUEI isn’t merch — it’s my vision turned into a brand. Every piece is crafted with purpose, premium materials, and lasting construction so it feels like a true fashion essential, not just fan gear.