first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon
first drop selling out
50% OFF sale ending soon

RUEI was born from a simple goal — to create everyday gear that feels as good as it looks. I wanted apparel that could handle long hours, constant movement, and real life — not just photoshoots. Each piece blends durability, comfort, and design to represent what I actually wear, on and off camera.
RUEI is my personal brand — created because I wanted clothes I’d genuinely wear. Every piece is built to feel strong on the outside, soft on the inside, and clean enough to look good whether I’m on camera or out in the world.
Each tracksuit follows a true-to-size unisex cut, offering a balanced mix of structure and comfort. If you prefer a looser or more oversized silhouette, go one size up for that relaxed fit.
Machine wash cold on a gentle cycle and turn it inside out to protect the embroidery and piping. Hang dry or lay flat — avoid tumble drying to preserve the cotton lining and elastic stretch.
Absolutely. The nylon–spandex shell gives you flexibility and breathability, while the cotton lining keeps things soft and comfortable through long hours of movement. It’s designed to perform — yet styled for everyday wear.
RUEI isn’t merch — it’s my vision turned into a brand. Every piece is crafted with purpose, premium materials, and lasting construction so it feels like a true fashion essential, not just fan gear.